Digital Disruption for Globalization and Technology -myassignmenthelp

Question: Discuss about theDigital Disruption for Globalization and Technology. Answer: The world is said to be changing to be a global village (Karimi and Walter, 2015, 80). The reason behind that statement is the continuous growth of the technological invention in the world. Every minute, there are great minds somewhere inventing something that different sectors can use. One of the sectors that has really benefited from the technological invention is the business sector. Furthermore, thats why people invent so that they can earn a living and help the community at large to benefit from the invention. There will be forever inventions nowadays unlike the old days. Globalization and technology advancements leads to digital disruption. Digital disruption is the process by which new technologies affect the value of products and services generated by a certain company. It is a force that can never be stopped no matter what. It is a factor that is affecting the business nowadays. People are misguided thinking that digital disruption is negative, they are very wrong. If a busi ness fights digital disruption, thats the end of the company but when a business appreciates the trend and revolve together with technology, then the disruption will act positively to their market. When digital disruption happen, consumers taste changes hence customers will run to the company that will satisfy their needs. Case study The case study is based on the Kodak Company. Sometimes back it was the only and the leading photographic company in the world but later things changed (Bustamante, 2014, 820). The company enjoyed the merit of monopoly in the 20th century. It is clear that in the 20th century and during the company establishment, technology was way low compared to the recent decade. The Kodak company main products were filming, producing image frames, making of camera and printing among others. During those periods, the images that were taken and produced were white and black images or videos. The quality was way too low compared to nowadays. The cameras produced by this company were big and long. The images taken took sometime in the studio so that they could have been produced for viewing. Those days, this was the best such a Company could have done in terms of its products and services. Before the digital disruption on the Company, it was a beast and no other company had started producing its services (Downes and Mui, 2018, 00). According to the 20th century technology, it was the best company since no other film company produced the kind of services Kodak were providing. Thats the explanation why the company was on top. According to work centered analysis, there are the certain business process that were happening by then. The services and products were the best since there were no competitors. The company had customers all over the earth. It was one of the companies that enjoyed monopoly worldwide instead of just region monopoly. The clients and customers had no choice other than Kodak. Problems After series of digital disruption, the company experienced serious challenges (McQuivey, 2013, 00). When technology evolve, if a business does not recognize it, other business might adapt it and take the lead. The company forgot that the era of the 20th century was over and they were ignorant to know there were changes. Other companies like Sony took advantage and started producing cameras that were pocket friendly in terms of cost and size. The cameras that were being produced in the 21st century were producing images that were very clear and of high quality which took the color of the object. Kodak forgot that technology does not only change a company but also changes customers tastes and expectations. Customers seeing that the company was not producing the best, they shifted to other companies. Technology changes the business process of an organization. Technology changes the value of product and services (Productivity Commission, 2016, 00). All these brought problems to the Koda k Company. In the 21st century, the Company experienced major challenges on their services and products (Cunningham and Silver, 2012, 33). As indicated above, clients taste were changed due to technology and customers wanted quality. Customers wanted something better but the company failed to produce what the clients wanted. Clients shifted to other companies like Sony which gave better services than Kodak. Kodak tried to fight digital disruption which was not possible. One of the problems is that all their clients started going to other Film Companies. Customers are the primary aim of having a business. If customers started shifting, then their profit levels also reduced by a very great margin while their losses increased. The business processes were triggered but negatively since the company did not recognize one of the 6 elements of the WCA. Technology. In every business technology must change hence the business structure should be ready and flexible to change as technology advances, if that is not the case, then the business can only end up falling down (Doz and De Roover, 2017, 82). It is the year 2012 that the company was declared bankrupt and sold its assets to other companies which had appreciated digital disruption. The company ended there but tried to provide other kind of services. Recommendations There are certain things that Kodak would have streamlined to be able to hold its monopoly positions in the 21st century. One of the ways they would have changed is their reasoning. The management reasoned like half learned people by trying to fight technological inventions. In its decision to not change their products and to follow the olden ways, they would have invited people who are IT experts to help them see the important of appreciating the change. Their issue started the moment the Company tried to be ignorant and thought they know everything as they have always been doing. The management did not understand that people used their services because by then it was the only good services, if they went on with the trend of being the best they would have maintained the Company. Another recommendation is that the management should be reshuffled and be informed about technology (Bradley, et al. 2015, 00). The highest probability is that during the company failure, the management who were making the poor decisions were the same people who have been leading the companies in the old decades. They made the decision based on their past experiences without considering there are changes in business. If the management is reshuffled and be given to people who understand that technology has a very big impact to the business running, the Company can go back to its leading level since it already had a good reputation. One of the elements of the WCA is technology which affects all business processes and product value. The company should set aside some capital to establish an IT departments with all kind of professionals who can be responsible in producing products and services while at the same time giving technical advice and assistance. Today, things are changing daily, there is a high probability the IT team before in such a company were not equipped well since they failed to notice that there can be improvements in the services and product they deliver. The new team should be unique in terms of skill and innovation passion. Considering the current trend, to survive in the market, people need excellent products and services, if Kodak produces these services back, they can be ready to be giants again. Since change is inevitable, the only solution is to accept it and comply with the digital disruption. Implementation The recommendations can never be of use if there are no people responsible in reading and taking actions (Stewart, Schatz and Khare, 2017, 21). The main group responsible in the implementation is the management through the board of directors. They are the one that can make sure the people that were employed in the company are reshuffled and new put into place. Since they have witnessed the current trends, they can never ignore what is happening in the new world. The new management can be responsible in making sure, all the trends are well followed and the IT team is under the best management so that the CTO can always report back to the management on the current issues and what should be done and what shouldnt be done. It was also the work of the IT department to make sure they deliver the best (Sullivan, et al. 2016, 386). In such a company, these guys are the backbones. Whatever they deliver can make the company raise or fall. They should be under a good CTO who can really motivates his and her employees to come up with projects that can hit the market and reduce competition or if possible eliminate the competition. The better the products and services, the higher the number of customers and the higher the profit margins. In conclusion, digital disruption can either be positive or negative (Weill and Woerner. 2016, 66). It all depends on how the business welcomes the new inventions. If a business tries to fight the new technology then failure began from that point and the vice versa is true. Kodak being a monopoly for a very long period forgot that they can try and fight the new technology but they can never control the consumers interest while they operate in the past. Digital disruptions changes consumer tastes and expectations. The recommendations should be implemented by the concerned parties to help the organization rise again. All the elements of the WCA matters and if any is ignored, it can lead to the failure of the whole business. References Bradley, J., Loucks, J., Macaulay, J., Noronha, A. and Wade, M., 2015. Digital vortex: How digital disruption is redefining industries.Global Center for Digital Business Transformation: An IMD and Cisco initiative. Bustamante, E., 2014. Cultural industries in the digital age: some provisional conclusions.Media, Culture Society,26(6), pp.803-820. Cunningham, S.D. and Silver, J., 2012. On-line film distribution: Its history and global complexion. InDigital Disruption: Cinema Moves Online(pp. 33-66). St Andrews Film Studies, University of St Andrews. Downes, L. and Mui, C., 2018. Unleashing the killer app: digital strategies for market.Harvard Business School Press, Cambridge, MA. Doz, Y.L. and De Roover, B., 2017. Responding to Digital Disruption Through Alliances. Gilbert, R.J., 2015. E-books: A tale of digital disruption.Journal of Economic Perspectives,29(3), pp.165-84. Karimi, J. and Walter, Z., 2015. The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry.Journal of Management Information Systems,32(1), pp.39-81. McQuivey, J., 2013. Digital disruption: Unleashing the next wave of innovation. Productivity Commission, 2016. Digital Disruption: What do governments need to do?, Commission Research Paper, Canberra. Stewart, B., Schatz, R. and Khare, A., 2017. Making Sense of Digital Disruption Using a Conceptual Two-Order Model. InPhantom Ex Machina(pp. 3-21). Springer, Cham. Sullivan, C., Staib, A., Ayre, S., Daly, M., Collins, R., Draheim, M. and Ashby, R., 2016. Pioneering digital disruption: Australias first integrated digital tertiary hospital.The Medical journal of Australia,205(9), pp.386-389. Weill, P. and Woerner, S.L., 2016. Becoming better prepared for digital disruption.NACD Directorship, Washington, DC. March/April, pp.64-66.a