Marketing 3 Essay Example | Topics and Well Written Essays - 750 words

Marketing 3 - Essay Example , the product characteristics such as country of ownership and manufacturer of the parts, country of assembly and design, and the impact of brand name will be analyzed and discussed. Hyundai has a reputation of having cheap and unreliable back in 1998. (Bingham, 2001) As part of the Hyundai’s success in U.S. market ten years after, the company has started to remove its image of offering cheap cars. For this reason, the company has recently changed its company slogan from â€Å"Value for the Money† to â€Å"Think about it.† (Kwok, 2007) Among Hyundai’s product line includes: Tucson, Veracruz, and Santa Fe – a small SUV; and 4-door cars like Accent, Azera, Elantra, Genesis, Sonata, and Tiburon; including the large-size SUV called Mohaves. (Hyundai, 2008d; Jin, 2008) Aiming to penetrate the market of luxury cars, Hyundai recently introduced a new sedan called the Genesis – a rear-wheel drive with V8 engine. (Buss, 2008) vehicles by strengthening its partnership with its dealers and investing millions of dollars in the improvements of its developmental facilities. Aiming to increase its target consumers’ confidence on Hyundai cars, the company offered a 5-year / 60,000 mile warranty and a 10-year / 100,000 mile limited powertrain warranty. (Bingham, 2008b) Aside from using the traditional promotion approach like the American car showrooms and other promotional activities such as sponsoring the several sports activities worldwide (Jin, 2008) and ‘Drivers Wanted’ ad campaign (BusinessWeek, 2007), Hyundai has invested on electronic promotion by signing a contract with CCG.XM back in 2000 (Busines Wire, 2000). Hyundai professionally manufacture its own original equipment parts which are designed for safety and resale value. (Hyundai, 2008c) For this reason, the company could easily provide a manufacturer warranty to ensure the quality and customers’ satisfaction over Hyundai cars. Hyundai automobiles in America are assembled in U.S. assembly plants

MPAA Censorship Paper Research Example | Topics and Well Written Essays - 1250 words

MPAA Censorship - Research Paper Example MPAA is alternate to federal regulation of motion picture content by United States government. This is because America lagged behind other countries in implementing motion picture rating. After the desertion of Production Codes in the 1950s, (Acland, 2009) movies became explicit all in the name of expressing realism. The realism movement had its significant contribution to the film industry and disadvantages. Realism movement boasts of production of great and timeless movies like Psycho directed by Alfred Hitchcock. However, it also gave arise to low-budget films that became extremely graphic in their sexual and violence content. The brutal and vicious content of movies such as Straw Dogs directed by Sam Peckinpah startled and troubled most conservative Americans. Moreover, a sequence of movies released later buried the realism movement to its grave by their obscene content. Due to this, a form of regulation had to be established, resulting to the birth of Motion Picture Association of America. In addition, National Association of Theater Owners consented to implement uniform rating system to all the movies shown. The distributors and exhibitors would enforce the system (Sklar, 2009). . The MPAA rates movies according to their content. It assists consumers especially parents to select appropriate movies for their children in different age groups. MPAA works in association with major movie production studios in America like, Warner Brothers, Paramount Pictures, Universal Studio and many others. The core functions of this rating system body includes, control and of distribution of movies, fighting unlawful copying of films and managing film ratings (Balio, 2000). Submission of movies for rating should be voluntary. Despite this, some producers prefer not to submit their films for rating to avoid incurring losses. To reinforce the submission on movies MPAA has a de facto obligatory position in the film industry. Since independent films do not focus on entertainmen t but rather on the artistic and aesthetic values of a film, they do not submit their films to the rating system. Independent filmmakers argue that their films require no distribution since they already have an existing consumer base. Hence, submission of their films to the rating system incurs unnecessary expenditure. When it comes to the rating process, MPAA does not have publication of a standard requirement of words, actions, or exposed body parts that filmmakers should incorporate in their films to get PG-13 rating (Balio, 2000). If a film contains use of drugs and callous sexually derived words, it gets a PG-13 rating. However, if the film uses such words a couple of times it gets an R rating. After rating, a film, the members submit their verdict to the producer of the film. The producer has the will to re-edit the film or appeal to the Appeals Board of the rating system if the results are not satisfactory. To avoid wrangles during the rating process movie publishers state th e desired MPAA rating with the movie producer. Some of the main rating categories MPAA uses to rate movie include- G— a film to that gets a G-rating should have mild humor. It should not have any form of crude language. There should be no nudity or sex scenes. Drug use and violence should not be present in the motion picture. PG—